A. The industry’s understanding of North American resource plays has evolved over the last decade. At one time, resource plays were thought to be geologically consistent, and lack of variability was seen as a benefit to efficient planning. That mindset has been largely overturned, and depending on the play, operators can expect to see changes in source facies, hydrocarbon type, and rock quality within very small areas. Rather than conducting an extensive and time-consuming sampling campaign to determine your area’s natural variation, GeoMark studies can provide even more data at just the press of a button. Not only does this information help avoid expensive mistakes due to wrong assumptions about play consistency, it also provides solutions and predictable trends, so you can update your development plans accordingly.